2025 Flooring Mega Trends towards PVC Free Flooring Options
Over the past ten years, resilient flooring market has experienced significant growth and had became the largest segment in the flooring market in United States. For the first time, resilient flooring market share has surpassed carpet as the top selling flooring since 2022. Continuing innovations in resilient flooring to develop high performance and cost effective flooring products, i.e. Luxury Vinyl Tiles, Rigid Core SPC, WPC and other resilient hybrid structure flooring, has lead successful gain of market share. However, as the flooring market are getting more competitive with little variation in flooring product design and performance, what are the next mega trends for flooring categories? The answer might be PVC Free Flooring Options.
Current Resilient Flooring Composition
With ongoing development for resilient flooring products and applications, there are now various type of resilient flooring products on the market. Some of the most common type of flooring is known as Luxury Vinyl Tiles (LVT), and Stone Polymer Composition (SPC) flooring. These flooring products is generally formulated with Polyvinyl Chloride (PVC) polymer which has distinctive qualities and performance, as well as cost, that provided aesthetic flooring design with affordable competitive prices that lead to market success. However, in recent years, PVC based flooring has received increasing scrutiny over environmental and health concerns. PVC is regarded as one of the most environmentally harmful plastics and a highly toxic substance for living beings, according to Derek Welbourn, CEO of Inhaus. The lifecycle of PVC, from production to disposal, releases toxic chlorine-based chemicals and is a major source of dioxins globally. These toxins accumulate in water, air, and food chains, leading to serious health issues.
Due to these concerns, both regulatory bodies and environmental activists are voicing for better environmental and sustainable products. Consumers are becoming more conscious of the products they introduce into their homes and their effects on their living spaces, including flooring. The rising demand for PVC-free flooring options reflects a broader desire for healthier living environments and sustainable options, as noted by David Moore, Mohawk’s senior product director. Consumers are prioritizing products that are socially responsible and devoid of harmful substances.
The flooring industry as a whole is leaning towards PVC Free innovations as a solution for next generation flooring products. PVC-free flooring presents an attractive option for both flooring brands and flooring retailers, differentiating their brands and products with innovative eco-friendly floorings.
PVC Free Flooring Products for Residential Floorings
Mohawk : PureTech MBF Flooring
Mohawks PureTech collection of waterproof resilient flooring is entirely free of PVC, incorporates 70% recycled materials, and boasts an 80% renewable organic core. Beyond its eco-friendly features, PureTech includes WetProtect, which provides a lifetime warranty against surface and subfloor water damage. It is also three times more resistant to scratches and comes with a hassle-free warranty for pet scratches. Meticulously designed with high-quality embossing and a beveled, painted edge, PureTech’s ultra-realistic appearance aims to capture the beauty of natural hardwood while remaining competitively priced in the market.
Inhaus : Ceramin Icon SPC Flooring
Ceramin Icon is entirely free of PVC, formaldehyde, phthalates, and other plasticizers, and it boasts extremely low VOC emissions. Additionally, it is fully recyclable and can be processed alongside typical household recyclable plastics. Furthermore, it incorporates 25% post-consumer materials, including yogurt containers and packaging. It is dimensionally stable, resistant to scratches and stains, highly dent-resistant, and waterproof.
US Mills : EcoDense
EcoDense is a carbon-negative flooring option made in the USA, composed of over 90% renewable materials. It features a high-density core that is both waterproof and free from PVC, striking a balance between durability and flexibility. With its low-gloss finish, attractive designs, and outstanding resilience, it serves as an excellent sustainable choice for busy families.
Raskin Industries : Stone + Wood MFB Flooring
Stone + Wood is a flooring option that does not contain PVC and combines the best features of both stone and wood. It offers modern designs in ten different colors, resulting in an elegant mid-tone color scheme. The HD TruGrain technology provides a realistic wood texture, while a slim, color-infused bevel enhances its authentic appearance. This flooring is completely waterproof, resistant to impacts, and maintains its shape over time. With an AC5 rating and Raskin Scratch Proof Finish, it is suitable for commercial use.
AHF Products: Ingenious Plank
This hybrid resilient flooring is completely free of PVC and does not contain any ortho-phthalates, halogens, plasticizers, chlorine, heavy metals, or conflict materials. Additionally, it is 40% lighter than conventional rigid core products, making it more manageable to work with.
Eva-Last : Tier Element SPC Flooring
Tier Element is a sustainable flooring option made from recyclable, PVC-free materials that combines aesthetic appeal with practicality. The company is in the process of expanding its distribution network and plans to display all 30 color options at TISE 2025 in January.
PVC Free Flooring Products for Commercial Floorings
Interface : norament pado Homogeneous Flooring
Drawing inspiration from ancient terrazzo, norament pado is made without PVC or other halogenated polymers and phthalate plasticizers, ensuring it is a safe flooring option with low emissions and minimal pollutants for any environment. The tiles showcase a varied granular pattern with a subtly textured two-tone surface to meet high demands. They are built to endure areas with significant foot traffic and have a durability of at least 40 years, making them ideal for high-performance settings.
Shaw Contract / Patcraft : EcoWorx Carpet
In the mid of 2024, Shaw has launched their EcoWorx collection, a resilient product that is free from PVC and fully recyclable, designed to meet the performance, design, sustainability, and pricing needs for commercial projects. With impressive color and pattern options, this product provides creative design options while being resistant to scratches, stains, scuffs, as well as rolling and static loads. The EcoWork carpet is made with up to 25% post-consumer recycled PET materials and it also boasts features such as recyclability and carbon neutrality. Additionally, it comes with a Declare label, a product-specific Environmental Product Declaration (EPD), and a Health Product Declaration (HPD).
Milliken : Merge Forward LVT
The Merge Forward collection, which is both PVC Free as well as Red List Free, was created to be aesthetically pleasing while delivering top-notch performance. The collection features three designs and twelve color options, drawing inspiration from the stunning textures and positive ecological effects of mangrove forests. Every item in the Merge Forward collection holds a Red List Free certification.
Tarkett : Collective Pursuit LVT
Tarkett’s latest Collective Pursuit plank and tile collection, which the company claims competes with conventional LVT in performance, is produced without polyvinyl chloride and is free from the LBC Red List. This new product expands the non-PVC Tarkett Solution SPECtrum, which also features ethos carpet tile and additional options.
